I lead the Design and User Experience Research team at Bitly focusing on the end-to-end customer experience of product design and brand/marketing design. I am accountable for defining the design vision and partner with product management, engineering, and marketing to support and help define the company vision. I am responsible for building the team with skillsets that deliver the UX and the interactions across the organization to execute and demonstrate great design.
Prior to Bitly, Adelle was Head of Design at SoundCloud. In 2009, she co-founded Carbon Ads, an invite only, targeted Ad network that grew to reach over 20 million creative professionals through over 200 publishers before it was acquired by Buy Sell Ads Inc in December of 2012. She also founded and was managing editor for the Fuel Brand Network, a group of web publications targeting creative professionals which was acquired by Design Crowd.