adelle charles :: bio

Everyone has their vices, right? Some wise philosopher or Magi said that self-awareness is the first step towards life. Ok, so maybe that was the fortune I got with last night’s Sesame Chicken dinner, but either way, it makes sense!

Take me for example. I’m an obsessive email-checker, and my recent acquisition of an iPhone has done nothing but feed this addiction. My thumbs are definitely getting their hourly exercise courtesy of Apple’s latest gizmo.

I could go on and on about how I have been a serious artist since elementary school, have a design degree from RIT and have over 7 years of design experience. I could tell you that I have 2 sinfully adorable dogs and live in a kick-ass house that is a piece of art itself…but I won’t. What I will tell you is this: My designs live and I live for my designs. How’s that for self-awareness?

Please, take a look around. If you have any questions, feel free to drop me a line. Chances are I will be checking my email at that exact moment.

Fuel Your Creativity

CLIENT : Personal Project

2008

Street Team :: Logo Identity / On Air Graphics

CLIENT : FOX

Designed the FOX "Steet Team" logo, on air graphics and look. The Street Team is a VJ style rundown of what's coming up next.

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Ecozone :: Logo Identity

CLIENT : Carrier Corporation

2004

Customer Intelligence :: Dust Jacket / Book Cover

CLIENT : Gary Hawkins

2003

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Storage Interiors :: Logo Identity

CLIENT : Storage Interiors

2003

Enews :: Web Mailer Template

CLIENT : RochesterHomePage.net

2007

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The Pregnacy Codes :: On Air Graphics / DVD

CLIENT : Nexstar Broadcasting

2006

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Interior Signage / Standards Manual :: Signage

CLIENT : Cayuga Medical Center at Ithaca

I designed the interior signage at Cayuga Medical Center at Ithaca in 2002. I also designed and created the 150 page Signage Standards Manual.

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New Media Package :: Proposal

CLIENT : Nexstar Broadcasting

2007

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Roundtable Broadcasting :: Logo Identity

CLIENT : Roundtable Broadcasting, Marc Jaromin

"Everything begins at the table." & "In the Roundtable culture, leadership is recognized at every level." -Marc Jaromin

For this project, I knew the logo must convey the strong ideals that are Roundtable Broadcasting: Strong, bold, equal, diverse, integrity and of course, round. The client wanted a logo design that was simple and uncluttered. He wanted the message to be about the company.

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Sales Event :: Flash Web Componant

CLIENT : Various Automotive Clients

2007

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Extranet :: Website

CLIENT : Nexstar Broadcasting

This was my pet project for a few days last year. I realized that there was no online storage location for all of the information and artwork generated by these two television stations. I created a portal that has been widely used and praised and called a “huge timesaver” by my coworkers.

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Carrier / AOL :: Magazine Ad

CLIENT : Carrier Corporation

2004

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WROC-TV | WUHF-TV :: Identity Package

CLIENT : Nexstar Broadcasting

2006

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Advanced Hearing Aid Center :: Logo Identity

CLIENT : Advanced Hearing Aid Center

2006

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Wall Art :: Illustration

CLIENT : Personal

This was a set of 2 illustration designs that I created for my house. Every designer needs some of their own artwork...

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Syrasoft :: Magazine Ad

CLIENT : Syrasoft Corporation

2003

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IntenseMedia:: Logo Identity

CLIENT : IntenseMedia, Nick Nebelsky

Fluid design went into creating this logo for IntenseMedia. Simple yet effective was the client's direction.

FOX Set :: Interior Signage / Set Design

CLIENT : Sinclair Broadcasting

Taking lighting, anchors and reporters into consideration I created a modern look for the set design overhaul. It can be seen live every night on Fox Rochester at 10pm.

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MeadSquareSmiles :: Logo Identity

CLIENT : MeadSquareSmiles, Jan Bublik

This piece involved revamping the company’s identity including logo design from concept to completion with client involvement. The client loved how well the logo and color palette matches the personality of the office.

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Wishful Painting :: Logo Identity / Business Card

CLIENT : Wishful Painting, DD Brewster

This project had a 2-day deadline. What started out being a “quick, please create a temporary logo for me now!” Ended up staying as her permanent logo and was incorporated into signage and business cards as well

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CBS Fall Preview :: Mailer

CLIENT : Nexstar Broadcasting

Incorporated the top shows from CBS & FOX along with News talent. Designed a Fall Preview invite for clients to get a sneak peek at the season before the public. Also included on the back was a broadcast calendar.

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