Currently leading a multidisciplinary Design/UX and Photo team to support New York Media’s properties across mobile and web. Help develop and define new product features, daily editorial design and integration of advertising. Partnering with product management, engineering, marketing, data science, and editorial to support and help define the company vision. Responsible for creative direction, organizational design and team career development.New York Media properties include: New York Magazine, The Cut, Daily Intelligencer, Vulture, Science of Us, Select All, Grub Street, The Strategist
Prior to landing at New York Magazine, Adelle was Head of Design at SoundCloud and led design at Bitly. In 2009, she co-founded Carbon Ads, an invite only, targeted Ad network that grew to reach over 20 million creative professionals through over 200 publishers before it was acquired by Buy Sell Ads Inc in December of 2012. She also founded and was managing editor for the Fuel Brand Network, a group of web publications targeting creative professionals which was acquired by Design Crowd.